Designing for Wholesale
Creating clean and user friendly product pages for Amazon A+ and Walmart.
Not every customer begins their shopping journey on VanHeusen.com. Many discover the brand through retail partners like Amazon, Walmart or Macy's, making these product pages just as important as the brand's own website.
Designing within established marketplace templates meant finding creative solutions inside strict constraints. Whether it was photographing products on seamless white backgrounds to blend naturally with the platform's interface or combining multiple images into a single banner to showcase craftsmanship while minimizing scroll, every decision was made to improve clarity, build trust, and help customers make confident purchasing decisions.
Working within these limitations reinforced an important lesson: great digital design isn't always about having complete creative freedom—it's about creating the best possible experience with the tools you're given.
Emails
An email may only have a few seconds to capture someone's attention, but it's one of the most direct conversations a brand can have with its audience.
For Van Heusen, every campaign balanced seasonal storytelling with business goals. Guided by the brand's editorial calendar, we created clean, approachable designs that showcased new collections, highlighted promotions, and guided customers toward product discovery.
Whether experimenting with bold layouts or recreating a pop culture-inspired concept (can you peep the Ariana Grande inspired album cover?), every email was designed to feel fresh while maintaining a consistent brand experience.
