Let's buy some comics!
Check out a few sell sheets sent to your local comic shops or book stores and ads printed within your favorite comics.
Behind every major comic release is a sell sheet — a visual B2B nudge designed to help retailers and distributors stock their shelves and load up their preorders with what’s hot. A well designed sell sheet is that magic sauce that encourages store owners to line their shelves with our product.
Working with this team was always a great experience. We’d receive a fantastic brief from Jim (we love Jim), then have the creative freedom to bring it to life with only minor tweaks along the way.
Core Spider-Man Essentials
Spider-Man Brand New Day
Marvel Studios: Brand New Day
The Movie Energy On the Shelf
Post cards and on-the-fly edits
When working alongside movie announcements and promotional events, creating the right marketing materials is essential—and sometimes the best resources are just in another department.
To promote the release of Marvel Zombies, our first animated adaptation of the iconic horror comic series, I designed a vintage-inspired promotional postcard that captured the spirit of classic zombie movie posters.
While digging through our in-house asset library, I discovered an illustration originally created by the merchandise team for apparel. Recognizing its potential, I refined and repurposed the artwork for this campaign, transforming it into a promotional piece that perfectly matched the marketing team's vision while giving existing assets a new life.
Book pitches and looking forward
Once gaining the opportunity to join forces with the publishing team we were able to strategize and pitch potential future projects.
As part of our publishing development process, we created original book concepts complete with cover designs and sample interior spreads. These concepts were compiled into a seasonal pitch magazine and showcased at trade shows, where publishing partners could review and acquire projects for development.
My cover was selected as the winner within a friendly internal design competition between teammates. The publication would be released twice a year, targeting two large scale convention dates. I designed the cover series with a hidden collectible element in mind. Each issue spotlighted a different Marvel hero in chronological order of their comic debut, accompanied by a reference to their first appearance. It was a small easter egg for attentive readers—and hopefully a fun discovery for future Marvel fans.
