Sell Sheets
Behind every major comic release is a sell sheet — a visual B2B nudge designed to help retailers and distributors stock their shelves and load up their preorders with what’s hot.
Working with this team was always a great experience. We’d receive a fantastic brief from Jim (we love Jim), then have the creative freedom to bring it to life with only minor tweaks along the way.
Feel free to take a look at each final product and compare it to the original brief underneath.
Core Spider-Man Essentials
Spider-Man Brand New Day
Marvel Studios: Brand New Day
The Movie Energy On the Shelf
Post Cards
To promote the release of Marvel Zombies, our first animated adaptation of the iconic horror comic series, I designed a vintage-inspired promotional postcard that captured the spirit of classic zombie movie posters.
While digging through our in-house asset library, I discovered an illustration originally created by the merchandise team for apparel. Recognizing its potential, I refined and repurposed the artwork for this campaign, transforming it into a promotional piece that perfectly matched the marketing team's vision while giving existing assets a new life.
Book Pitch Concepts
As part of our publishing development process, we created original book concepts complete with cover designs and sample interior spreads. These concepts were compiled into a seasonal pitch magazine and showcased at trade shows, where publishing partners could review and acquire projects for development.
This cover was selected as the winner of a friendly internal design competition between teammates. Because the publication was released twice a year, I designed the cover series with a hidden collectible element in mind. Each issue spotlighted a different Marvel hero in chronological order of their comic debut, accompanied by a reference to their first appearance. It was a small easter egg for attentive readers—and hopefully a fun discovery for future Marvel fans.
